What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that.
Part 1. Begin. Defining a company of one -- Staying small as an end goal -- What's required to lead -- Growing a company that doesn't grow -- Part 2. Define. Determining the right mind-set -- Personality matters -- The one customer -- Scalable systems -- Teach everything you know -- Part 3. Maintain. Properly utilizing trust and scale -- Launching and iterating in tiny steps -- The hidden value of relationships -- Starting a company of one : my story -- Afterword: Never grow up.
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