Includes bibliographical references (pages 259-305) and index.

Prologue: Taking a Look at Alternative Medicine -- Introduction: Saving Joey Hofbauer -- Part I: Distrust of Modern Medicine: 1. Rediscovering the Past: Mehmet Oz and His Superstars -- Part II: Little Supplement Makers Versus Big Pharma: 3. The Supplement Industry Gets a Free Pass: Neutering the FDA -- 4. Fifty-One Thousand New Supplements: Which Ones Work? -- Part IV: When the Stars Shine on Alternative Medicine: 5. Menopause and Aging: Suzanne Somers Weighs In -- 6. Autism's Pied Piper: Jenny McCarthy's Crusade -- 7. Chronic Lyme Disease: The Blumenthal Affair -- Part V: The Hope Business: 8. Curing Cancer: Steve Jobs, Shark Cartilage -- 9. Sick Children, Desperate Parents: Stanislaw Burynski's Urine Cure -- Part VI: Charismatic Healers Are Hard to Resist: 10. Magic Potions in the Twenty-First Century: Ranshid Butter and the Lure of Personality -- Part VIII: Why Some Alternative Therapies Really Do Work: 11. The Remarkably Powerful, Highly Underated Placebo Response -- 12. When Alternative Medicine Becomes Quakery -- Epilogue: Albert Schweitzer and the Witch Doctor: A Parable -- Acknowledgments -- Notes -- Selected Bibliography -- Index